DOES YOUR BUSINESS NEED A MAKEOVER?
OLD WEBSITE
NEW WEBSITE
DOES YOUR BUSINESS NEED A MAKEOVER?
OLD WEBSITE
NEW WEBSITE
OUR CLIENTS
Who Do We Help?
Small Business
Website building
Online stores
Ecommerce
Large Business
Digital workflows
Writing for clients
Marketing
Local Business
Advertising
SEO / Online search
Business profile
Independent
Portfolios
Branding
Imagery
How do we help?
Our services include, but are not limited to the above.
There's a lot that goes into getting a business online. We know.
You May Be Wondering...
Yes!
If your goal is to grow as a business, strong, clear online presence will mean the difference between a potential client choosing you or one of your competitors, just one missed client can pay for the cost of a professional Website.
​
Customers finding you
Even if it's just a basic page, a website gives your business an opportunity to be found via search engines like Google and more importantly, through Ai searches. This gives your business a big advantage over a competitor that has no website, or a poorly designed website. A Website also gives your audiences a reliable means of accessing information and products.
​
Unlocking Ecommerce
Having a Website unlocks your potential to grow as a business, and increase revenue through an online store which can be easily added to your Website.
They can, with the right strategy.
There are many ways to attract clients to your site. Ka1ZeN Consulting can help you acheive that higher ranking on search engines like Google and Ai recommendations.
We typically work closely with our customers to ensure content of their best work and products is structured in a way that matches what potential customers are looking for in Google and Ai.
We typcially employ a wholistic approach to getting search rankings by using honest, clear and simple methods to ensure your brand is seen, found and understood.
​
For example.
You might be a local hairdresser with the goal of attracting new customers through the internet. Your main business comes from women who want designer styling in addition to the cut, but you've noticed a new trend called the "Itty-Bitty" or "Chin-Length Bob," strongly influenced by stars like Leslie Bibb and Lily Collins.
So, how do you show your customers, and potential new customers that your hairdressers are masters at creating this new look?
​
We help you figure out their search patterns and which search engine components are triggered, we then configure your website structure and content to make Google bring your website to people who are seeking your service.
To enhance, but not to replace.
​
Distinguishing status
More than ever, social media is free and easy to set up - everyone has a social media page, yes, including your competitors! To distinguish yourself as a professional, and a business that's likely to stay around, a Website shows that element of permanency and credibility.
​
Strengthening the customer journey
Your customers still need a storefront to make orders and purchases, but social media is often an excellent outlet for growing exposure and community that you can link to your store page.
Consider the real costs to find the value.
We all know the universal limitations of time and money, and the challenge of managing them. Most cost efficient people find that a simple-but-effective principal is to put your time where you're confident, and your money where you're not.
​
Put your time where your money comes from.
If you're already a professional, your skills are your value, and your experience is your confidence - and that makes your time worth someone else's money.
​
Invest when you don't have time.
While exploring new ideas is great, your time is valuable - And achieving professional quality takes time.
It's possible, but expect time and effort for quality and success.
Here are some pointers for skills you'll probably want to work on:
​
Clear messaging
Targeting your visitors' needs with accuracy and strength.
Website structure
Understanding what the website is made of and use these components to build.
Web-building tools
Picking an appropriate tool or platform for the building of your site.
Technical setup
Connecting your site with users and the internet.
Setup secure certificates
Setup Email / Forms
Manage ongoing security updates / checks
Search Engine Optimisation setup
Setup secure certificates
Your Goals,
Our Job.
WHY CHOOSE US
How do we help?
1. Understand your business
Understanding your goals and the factors at play is key for clarifying a vision for how to meet the market.
We'll meet you in person
We will meet with you in Sydney in person to ensure we really understand your business and figure out the best options available.
2. Make good impressions
Your brand's presentation directly impacts visitors' trust and their likelihood to convert to customers.
We present your brand professionally
Our goal is to present your business clearly and your brand professionally so that customers will trust and connect with your product/service.
3. Build quality with skills
Design lifts quality in the content you present, and have a large impact on impressions.
Years of experience
We use photography, videography, graphics, and re-touching to ensure quality in your imagery.
4. Web/business strategy
Effective content communicates in a way that can align your audience with your goals, and platform algorithms with your brand.
Optimise for ecommerce
Marketing, Social Media, Customer Experience, and Search Engine Optimisation are strategic areas we also leverage.
OUR CLIENTS
How to set up your online business with us
A few popular focuses with clients
Contact us
We will schedule to meet with you
We will give you an initial quote
Content plan
We will schedule to meet with you
We will give you an initial quote
If you're thinking about building presence online,
You may be wondering...
Do I need a website?
Yes!
If your goal is to grow as a competitor, online presence means everything.
Findability
Even if it's just a basic page, a website gives your audience an easy way to find and visit your business.
Unlocking Ecommerce
Becoming an online entity unlocks your potential to grow as a competitor and as a brand through
Can I do this myself?
Yes, but with effort.
Chances are, you'll want to work on these skills:
Clear messaging
Targeting your visitors' needs with accuracy and strength.
Website structure
Understanding what the website it made of.
Web-building tools
Picking an appropriate tool and building your site.
Technical setup
Connecting your site with users and the internet.
What should I tell my audience?
Describe the service and how customers or clients can benefit from it.
How will people find my site?
Describe the service and how customers or clients can benefit from it.
How can we improve your business for its digital needs?
Talking brings clarity
Understanding your goals and the factors at play is key for clarifying a vision for how to meet the market.
​
We will meet with you in Sydney in person to ensure we really understand your business.
Technical skills make quality
Design skills lift quality in the content you present, and have a large impact on impressions.
​
We use photography, videography, graphics, and re-touching to ensure quality in your imagery.
Impressions matter
Your brand's presentation directly impacts customers' trust and their likelihood to buy.
Our goal is to build your brand in a way that customers will trust and connect with.
Web/business interrelationship
Effective content communicates in a way that can align your audience with your goals.
​
Marketing, social media, and customer experience are strategic areas we also leverage.
CALL US 0419970846